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A logo is just the start of your visual identity. To make your brand truly cohesive and professional, you need a brand style guide — a document that outlines how your identity should appear across every platform and medium.
Brand guidelines define the visual and verbal rules that keep your brand consistent — from your colours and typography to your tone of voice and logo placement. They ensure that no matter who creates your marketing materials, your brand always looks polished and familiar.
At IC Creative Design, we can create a detailed brand style guide that complements your logo or rebrand. It’s an additional service beyond logo design — but one we highly recommend for any business that wants to build a strong, consistent presence.
What a brand style guide includes
Also known as a brand manual or style guide, this document acts as the foundation for maintaining consistency across all visual and written communications. It’s especially valuable as your business grows or works with multiple designers, marketers, or suppliers.
A professional brand style guide typically includes:
- Logo usage: How and where your logo should appear — including clear space, sizing, and what not to do.
- Colour palette: The official brand colours, with CMYK, RGB, Pantone, and Hex codes for consistent use in print and digital.
- Typography: Recommended fonts and hierarchy to keep your brand voice unified across headlines, body text, and web content.
- Logo placement: Guidance on positioning your logo in relation to other on-page elements and design layouts.
- Imagery and style: The tone and aesthetic of photography, illustration, and icons that align with your brand’s personality.
- Voice and tone: How your brand should sound — whether conversational, confident, or professional — to ensure a consistent message.
Together, these elements make it easy for anyone creating your content to maintain a cohesive and recognisable identity.
Why brand guidelines matter
Consistency builds recognition. When your visuals and messaging align across every touchpoint — from your website to packaging and social posts — people quickly learn to associate that look and feel with your business.
Without clear guidelines, even the best logo can lose impact through inconsistent use. Brand guidelines ensure every designer, team member, and supplier presents your business in a unified and professional way.
For further reading on how to create effective brand standards, you can explore Adobe Express’s guide on why you need brand guidelines .
Where to begin
If you already have a logo, the next step is to build a brand style guide around it. This defines how your logo, colours, fonts, and imagery come together to express your brand clearly and consistently.
A well-crafted guide makes it easier to brief designers, printers, web developers, and marketing teams — ensuring everyone stays aligned on how your brand should look and feel. It saves time, reduces confusion, and protects the integrity of your brand across every project, large or small.
At IC Creative Design, we create custom brand style guides that suit your logo, audience, and communication needs. It’s an optional add-on to your logo design — but one that delivers lasting value by ensuring your brand always looks cohesive, no matter who’s applying it.
AI is helping progress the creative process — supporting designers in bringing ideas to life faster and smarter. Learn more in How AI is transforming creative design on the Sunshine Coast.
Common mistakes to avoid
Even with great design work, inconsistency can creep in over time. A brand style guide helps you avoid issues such as:
- Inconsistent application: Colours, fonts, or layouts vary across materials.
- Poor communication: Different people interpret the brand differently.
- Overly complex documents: Guidelines that are too detailed or technical often go unused.
- Limited access: If your guide isn’t easy to find, it won’t be used consistently.
- Lack of training: Without a clear introduction to how to apply the guide, mistakes can occur.
A concise, accessible style guide gives everyone the tools to represent your brand confidently and correctly.
Ready to bring your brand to life?
Let’s create a style guide that captures your identity with clarity and consistency. Contact us today to get started.
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Share a few details through our contact form and we’ll be in touch to talk through ideas, timing and possibilities — no pressure, just good design thinking.
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Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
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Your brand should feel as strong as your business. Discover how consistent design, clear messaging, and local insight can help your Sunshine Coast brand look every bit as good as it feels.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
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Print is far from outdated. From signage in Noosa to business cards across the Sunshine Coast, well-crafted print design gives local brands a real-world presence that digital alone can’t achieve. At IC Creative Design, we help businesses build trust and recognition through thoughtful signage, stationery, and branding that connect people with place.
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Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
Your brand should feel as strong as your business. Discover how consistent design, clear messaging, and local insight can help your Sunshine Coast brand look every bit as good as it feels.
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A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
Print is far from outdated. From signage in Noosa to business cards across the Sunshine Coast, well-crafted print design gives local brands a real-world presence that digital alone can’t achieve. At IC Creative Design, we help businesses build trust and recognition through thoughtful signage, stationery, and branding that connect people with place.
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