Why PageSpeed Insights matters when building a website
When you’re investing in professional website design, especially for a Sunshine Coast or Noosa business, how your site performs matters just as much as how it looks.
Google PageSpeed Insights is one of the tools Google uses to assess how well a website performs for real users. It measures four key areas that directly affect user experience and search visibility: Performance, Accessibility, Best Practices, and SEO.
These scores aren’t about chasing perfection. They’re about building websites that load quickly, work reliably, and are easy for people (and search engines) to use.
Performance: speed and performance in modern website design
Performance measures how quickly a website loads and becomes usable, particularly on mobile devices.
This includes:
- How fast text and images appear
- How quickly visitors can interact with the page
- Whether unnecessary scripts or files are slowing things down
For local businesses, speed can be the difference between a new enquiry and a missed opportunity. People searching for services on the Sunshine Coast or in Noosa expect pages to load quickly — especially on mobile.
Google also considers page speed when ranking websites, meaning performance plays a role in how visible your website is in search results.
What to aim for: Strong, consistent performance across real-world devices. A fast, reliable site will always outperform one that looks great but feels slow.
Accessibility: good website design works for everyone
Accessibility focuses on how usable your website is for people with a range of abilities.
PageSpeed Insights checks things like:
- Text contrast and readability
- Logical heading structure
- Clear labels on forms and buttons
- Alt text on images
Accessible website design improves usability for all visitors — not just those with specific needs. It also helps future-proof your site and reduces the risk of compliance issues as accessibility standards continue to evolve.
For local businesses, accessibility is part of building trust and professionalism online.
What to aim for: Clear layouts, readable text, and thoughtful structure that supports ease of use on all devices.
Best practices: building your website properly behind the scenes
Best Practices looks at the technical quality of your website design.
It checks for:
- Secure connections (HTTPS)
- Safe and modern code
- Optimised image formats
- Avoidance of outdated or risky features
Poor technical decisions can affect security, performance, and long-term stability. These issues aren’t always visible, but they can quietly undermine an otherwise well-designed website.
What to aim for: A website built on solid, modern foundations that will remain stable and maintainable over time.
SEO: helping search engines understand your website
The SEO score assesses whether your website design follows key technical guidelines that help search engines crawl and understand your content.
This includes:
- Proper meta titles and descriptions
- Mobile-friendly layouts
- Clean page structure
- Indexable content
Even the best-designed website won’t perform well if search engines can’t understand it. Strong SEO foundations support visibility for local searches and complement ongoing marketing efforts.
What to aim for: Clear, well-structured website design that supports discoverability without relying on shortcuts or gimmicks.
Should your website aim for perfect PageSpeed scores?
Not necessarily.
While high scores are a good sign, chasing 100 across every category can lead to compromises that don’t benefit real users. Some fonts, animations, integrations, or third-party tools will always have a small impact on scores — and that’s often a reasonable trade-off.
What matters most is:
- Fast loading times
- Clear structure and usability
- Strong technical foundations
- A smooth experience for real visitors
That’s what Google ultimately rewards.
How this approach shapes our website design process
At IC Creative Design, PageSpeed Insights is used as a guide, not a checklist.
Performance, accessibility, best practices, and SEO are considered from the outset — alongside branding, layout, and content — so each website is designed to work seamlessly for both users and search engines.
Whether you’re a Sunshine Coast business or a Noosa-based brand, the goal is the same: a website that feels effortless to use, loads quickly, and supports long-term growth.
Whether you’re planning a new website or reviewing an existing one, performance, accessibility and SEO should be part of the conversation from the start.
At IC Creative Design, we build website design solutions for Sunshine Coast and Noosa businesses that don’t just look good — they load quickly, work reliably, and are built on solid technical foundations that support long-term growth.
If you’d like a clearer understanding of how your website performs, Google offers a helpful overview of what PageSpeed Insights measures and why it matters at developers.google.com.
Get in touch with us to discuss your website and how we can improve performance, usability and SEO.
GET IN TOUCH
Ready to take your brand further? Let’s start the conversation.
Every great project starts with a conversation.
Share a few details through our contact form and we’ll be in touch to talk through ideas, timing and possibilities — no pressure, just good design thinking.
Call us
Office: (07) 5447 1757
Mobile: 0429 071 974
Email us
What Google PageSpeed Insights reveals about website design, and why performance, accessibility, best practices and SEO matter for Sunshine Coast and Noosa businesses.
What Google PageSpeed Insights reveals about website design, and why performance, accessibility, best practices and SEO matter for Sunshine Coast and Noosa businesses.
Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
Your brand should feel as strong as your business. Discover how consistent design, clear messaging, and local insight can help your Sunshine Coast brand look every bit as good as it feels.
Your brand should feel as strong as your business. Discover how consistent design, clear messaging, and local insight can help your Sunshine Coast brand look every bit as good as it feels.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
Print is far from outdated. From signage in Noosa to business cards across the Sunshine Coast, well-crafted print design gives local brands a real-world presence that digital alone can’t achieve. At IC Creative Design, we help businesses build trust and recognition through thoughtful signage, stationery, and branding that connect people with place.
Print is far from outdated. From signage in Noosa to business cards across the Sunshine Coast, well-crafted print design gives local brands a real-world presence that digital alone can’t achieve. At IC Creative Design, we help businesses build trust and recognition through thoughtful signage, stationery, and branding that connect people with place.
What Google PageSpeed Insights reveals about website design, and why performance, accessibility, best practices and SEO matter for Sunshine Coast and Noosa businesses.
What Google PageSpeed Insights reveals about website design, and why performance, accessibility, best practices and SEO matter for Sunshine Coast and Noosa businesses.
Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
Your brand should feel as strong as your business. Discover how consistent design, clear messaging, and local insight can help your Sunshine Coast brand look every bit as good as it feels.
Your brand should feel as strong as your business. Discover how consistent design, clear messaging, and local insight can help your Sunshine Coast brand look every bit as good as it feels.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
Print is far from outdated. From signage in Noosa to business cards across the Sunshine Coast, well-crafted print design gives local brands a real-world presence that digital alone can’t achieve. At IC Creative Design, we help businesses build trust and recognition through thoughtful signage, stationery, and branding that connect people with place.
Print is far from outdated. From signage in Noosa to business cards across the Sunshine Coast, well-crafted print design gives local brands a real-world presence that digital alone can’t achieve. At IC Creative Design, we help businesses build trust and recognition through thoughtful signage, stationery, and branding that connect people with place.
What Google PageSpeed Insights reveals about website design, and why performance, accessibility, best practices and SEO matter for Sunshine Coast and Noosa businesses.
What Google PageSpeed Insights reveals about website design, and why performance, accessibility, best practices and SEO matter for Sunshine Coast and Noosa businesses.
Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
Choosing a business name is more than a creative exercise — it’s psychology, storytelling, and strategy combined. At IC Creative Design, we help Sunshine Coast and Noosa businesses find names that connect emotionally and stand the test of time.
Your brand should feel as strong as your business. Discover how consistent design, clear messaging, and local insight can help your Sunshine Coast brand look every bit as good as it feels.
Your brand should feel as strong as your business. Discover how consistent design, clear messaging, and local insight can help your Sunshine Coast brand look every bit as good as it feels.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
A logo is just the start. A brand style guide defines how your colours, fonts, imagery, and tone work together, helping your business stay consistent, confident, and instantly recognisable across every platform.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
Artificial intelligence is transforming how we design, brand, and build online experiences. Discover how AI is reshaping creative design on the Sunshine Coast — and why human insight still leads the way. At IC Creative Design, we combine technology with creativity to deliver work that feels intelligent, authentic, and unmistakably human.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
A well-designed website should do more than look good — it should express your brand, guide visitors to action, and connect seamlessly with your print and social presence. Discover how thoughtful design and clear messaging can turn your site into your hardest-working business tool.
Print is far from outdated. From signage in Noosa to business cards across the Sunshine Coast, well-crafted print design gives local brands a real-world presence that digital alone can’t achieve. At IC Creative Design, we help businesses build trust and recognition through thoughtful signage, stationery, and branding that connect people with place.
Print is far from outdated. From signage in Noosa to business cards across the Sunshine Coast, well-crafted print design gives local brands a real-world presence that digital alone can’t achieve. At IC Creative Design, we help businesses build trust and recognition through thoughtful signage, stationery, and branding that connect people with place.