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Sunshine Coast swimming pool builders, Pools of Noosa, asked us to answer the call of rebranding their swimming pool business – a project which required us to go and visit a number of their impressive pool builds across the Sunshine Coast.

Overhauling their logo, brochure, business cards, signage and redesigning the online presence of Pools of Noosa was but one part of our work. The largest element of the project was deciding upon and describing the experience that having a pool built by Pools of Noosa should provide, as well as what they should aspire to.

It was decided upon that photography would be the key advertising tool for Pools of Noosa, selling the dream of owning a pool to potential customers through large, high quality photography. The website was designed for ease of use, with Google Adwords the major driver of traffic to the site and tracking customer use through Google Analytics. A high resolution sales brochure was developed to accompany the website and could either be downloaded or left with customers after a sales representative had made contact.