New business start-up ‘City 2 Coast Distribution’ required a suite of marketing tools to help them promote awareness to their new brand.
An initial meeting between IC Creative Design and business owner Wayne Bettany, lead to a range of colours that would form the basis of the City 2 Coast brand.
The first phase of the brand development was logo creation and font selection. A brand style guide was drafted from the selected logo design, with the brand elements then applied to a variety of printed media such as letterhead, brochures, business cards and presentation folder.
The majority of new business for City 2 Coast Distribution is sourced by sales agents identifying new distribution outlets. The printed marketing tools provide the opportunity for sales agents to send packs of information to new stores prior to each meeting or to leave brochures etc after the initial meeting.
The website that was developed provides potential distributors with confidence that City 2 Coast Distribution is a business operating in the professional workspace. The website is mobile friendly, features video testimonials from a selection of customers and provides new business with information as to how to order product.
With City 2 Coast Distribution relying heavily on vehicles to deliver their beverages, the delivery vans make an excellent moving billboard. Driving all-over South-East Queensland, the vehicles were designed to stand out from the crowd with vibrant colours.