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The business of building swimming pools on the Sunshine Coast is a fiercely competitive one. To be successful the pool builder needs to stand out from the crowd.

For almost 20 years, this family-run business has built exclusive luxury swimming pools paired with the highest levels of service and expert knowledge. However, as the years rolled by, an ageing website and dated visual style no longer reflected the passion and professionalism that made Monsoon Pools stand above the competition. IC Creative Design’s task was to change this.

Taking inspiration from Monsoon Pools collection of completed swimming pools, we designed a logo and brand that would appeal across a variety of applications. Workers uniforms, vehicles, website and social media to name but a few.

When it came to the website; its structure was largely determined by primary user goals. The main menu was reduced and simplified — lowering the number options and creating a more direct route to fulfill these goals.

Finding the contact information quickly and easily to arrange a ‘free quote’ was the site’s primary goal.

We made full use of Monsoon Pools existing pool photography and incorporated large pool imagery wherever possible.

With the assistance of sophisticated tracking tools, the Monsoon Pools website is constantly being refined, adapting to simplify the end-user experience and enhance contact from new customers.

Whether we’re repositioning an existing brand or creating the Brands of Tomorrow, IC Creative Design deliver genuine results using our flexible yet focused approach.

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