The new responsive website developed for Arcpanel was required to reflect their new brand identity in the market place. With a different business name and a new website address to consider, it was important that the change over from ‘Ritek Roof Systems’ to ‘Arcpanel’ was carried out as quickly and efficiently as possible.
The sleek, understated style of the website reflects the new brand identity. Customers can easily browse the menus and products, and Architects, builders and engineers can access technical documentation via the technical library.
New business is driven to the website via a Google Adwords campaign and action taken by visitors on the website is tracked and analysed in Google Analytics.
Brochures and technical manuals have also been developed and updated to reflect the new brand identity. These can be accessed via the website as PDF documents and are also supplied to clients as printed A4 booklets.