Digital video and why you need to include it in your online media
Reasons you should be using digital video in your online marketing
Video technology is progressing at a rapid pace. It has become much easier and quicker to produce professional quality video than ever before. We are now beginning to see video, being incorporated in to marketing campaigns via websites and social media.
Video marketing is a relative newcomer in the promotions toolbox. You might still have your doubts. Is video marketing expensive? Is it really worth to consider using videos for promoting a business on the Sunshine Coast? How do you create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. A recent survey of businesses owners that market online found that they believe that video marketing gives them a substantial return on investment (ROI). Video is one of the most versatile and profitable digital marketing tools out there. Here are a few reasons why you should consider using video in your marketing right now.
Increase your conversions
You spend a lot of time and effort getting potential customers to visit your website so it makes sense to increase your conversion rate. Adding a product video to your website via a site such as Vimeo or YouTube can help dramatically increase conversions. Video can also lead directly to sales. Studies have shown that online users who watched an explainer-video about a product are more likely to buy it!
Video is an extremely engaging platform from which to launch your sales pitch. Quality photographs have proven to be advantageous in online conversion over the years. With the advent of low cost video production, you can now combine an audio sales pitch with moving pictures that evoke an emotive response from the user.
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual.
Video helps establish trust online – a hard thing to establish!
Digital videos can be a useful tool, in helping your business establish trust online. Trust is the foundation of conversions and sales. Videos can be developed to include brief customer testimonials. Marketing videos can also help present your products in a conversational form. That creates a sense of individual approach.
But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information
Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.
Google search engines like websites that feature videos
Online digital video can help improve that vital website statistic ‘How long visitors spend on your website’. With an engaging video you should be able to increase the duration of visits to your website, which in turn signals to search engines that your website features captivating content.
Google now show a preference in their search engine ranking systems for websites that feature video as part of their content delivery.
Video can be uploaded to Vimeo and YouTube, with both of these platforms providing the ability for the uploaded video files to be added to your website pages. This can be done with relative ease and low cost. The videos can be optimised with titles and descriptions, and links can be added back to your website which again can increase your websites ranking.
Since Google purchased YouTube, there has been a significant increase in how much videos can enhance your search engine ranking.
Video makes content easier to absorb for mobile web users
As mobile technology has developed and internet speeds have increased, online video has become an integral component of the mobile internet browsing experience.
YouTube reports mobile video consumption rises 100% every year. With the number of smartphone users constantly increasing, demand from video audiences will continue to grow.
Google claims that smartphone users are more likely to feel a sense of personal connection to brands that show video content or ads on their devices.
Video marketing can help your business explain everything in a nutshell
Is your business trying to explain a difficult concept to a new audience? Are you launching a new product or a service? Creating a video can prove to be a great way to showcase how it works.
‘Explainer Videos’ can be a remarkably simple way to inform potential customers. If a customer is interested in your product or services, a large percentage will take the time to watch a brief video overview (particularly if it is located on the homepage of your website).
You can also think about creating animated videos if it fits with your business. Animation can sometimes bring concepts to life that no text or live video can. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
Lazy website visitors find video remarkably easy to absorb
Video is an easy form of advertising to consume. With busy lives, people no longer have the time to sit and read through paragraphs of text or progress through websites to the pages that you would ideally like them to visit. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
Video marketing can help you deliver content to a variety of users that may previously skipped your website because it was too complicated to absorb. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!
Video Encourages Social Shares
Social networks such as Facebook, Twitter, YouTube and Instagram also encourage video content with their new features.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
Creative video advertising can be shared on the Internet in a matter of hours
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: only the creative survive!
Are you ready to connect to your customers with digital video?
Contact us and begin to engage potential customers today. Call 07 5447 1757