Good graphic design is more important than you think!
Graphic design is an essential business tool that enhances how you and your business communicate to other people. It serves to convey your ideas in a way that is not only effective, but also beautiful. Professional graphic designs are an integral step in the process of establishing and maintaining a successful business. The points listed below provide an insight into how important graphic design is to your business.
Business Recognition – First impressions last
One of the very first impressions that your business will make on potential customers, will be through your logo and the continuation of that brand presentation (colour schemes, photography etc..). Brand image starts with a professional logo design and expands to cover every aspect of your business.
The design will need to engage your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you will need excellent graphic design to develop that kind of connection.
Professionalism – Good graphic design makes you look good
Good design makes you look good. It’s that simple! The logo that your business runs with only has a split second to make a first impression. You need your company to make a great first impression. A logo and brand that looks unprofessional and cheap, will negatively impact upon your business and it can prove difficult to break that initial impression in the customers mind. Great graphic design allows you to make a positive first impression.
Aesthetically pleasing, professionally designed graphics can help potential customers form positive opinions about your product, service or brand.
Influence potential customers choices
The graphic design that you choose to represent your brand has the potential to set your business apart from your competition. Great design can engage the customers minds and can help influence the choice to select your business over others. By investing in quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.
Design flows through your business
Badly designed logos and other brand graphics can negatively impact the growth of your brand across all media. Your website for instance is an area of your business where bad design and branding are most likely to be observed by potential customers in advance of you meeting them. A professional logo design and brand style guide will help assist with the future development of marketing items such as websites, digital video and social media sites.
Communication with customers
Professionally designed images can help create a positive initial impression of your business. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. Companies that invest in quality graphic design are perceived to be more trustworthy.
Value for Money
Badly designed graphics can be very expensive in the long run. Not only do they negatively impact on your customers from the first instant, but they are also extremely difficult to work worth across other forms of media. A competent graphic designer will work with you to a budget that you can comfortably afford, developing an end design that meets the brief and that is not too expensive to roll out across other media formats in the future.
Building your company identity starts on the inside, so your employees must be committed to the brand. A good graphic design can strengthen that sense of commitment and help staff identify with your key messages.
How would you like to portray your business to the public?
Great graphic design develops these ideas in a way that’s pleasing to the eye. People are time poor and often won’t read literature trying to convince them to purchase your product, but they will be willing to have a look at an image that serves the same purpose. Additionally, graphic design needs to be consistent. All representations of your brand should be visually similar to build trust and to ensure that your brand is recognizable. Great graphic design gives you this much-needed consistency.
Whether it’s Logo design and development, online digital media such as websites, video and social, from signage to business cards, packaging design, flyers and much more, IC Creative Design are passionate about making you look good. We make it our business to add value to yours. Through consultation with you we can get a true handle on your needs before we begin the task of turning your idea into an image that you’ll love.
Are you ready to connect?
Contact us and begin to engage potential customers today. Call 07 5447 1757